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Sony’s Xperia A Android 4.1 smartphone announced for NTT DoCoMo

Sony is adding another option to its smartphone lineup with this Xperia A it just announced in Japan. . . . → Read More: Sony’s Xperia A Android 4.1 smartphone announced for NTT DoCoMo

Qualcomm To Embark on Snapdragon TV Marketing Campaign

Get ready to see a whole lot more Snapdragon ads in the near future. Qualcomm is planning to broaden its marketing efforts for its Snapdragon processor with a commercial to play in movie theaters and a TV ad campaign. Chief Marketing Officer Anand Chandrasekher explained that the company wants to “build an emotional bond with our customers.” While a fierce battle is waged between manufacturers for the hearts of consumers, the struggle is no less intense between component suppliers. . . . → Read More: Qualcomm To Embark on Snapdragon TV Marketing Campaign

Qualcomm Snapdragon 800 Production To Start In Late May

Qualcomm introduced new Snapdragon processors back at CES 2013. While devices powered by the Qualcomm Snapdragon 600 (such as the HTC One and North American Samsung Galaxy S4) are now available, we are still waiting to find out what devices will be powered by the even more powerful Snapdragon 800. Qualcomm Senior Product Manager Yufei Wang confirmed this week that mass production of the new 28nm processor would begin in late May. . . . → Read More: Qualcomm Snapdragon 800 Production To Start In Late May

Qualcomm Q2 2013 earnings: revenue up to $6.12 billion, profit reaches $2.07 billion

Qualcomm is having an easy time riding the growing wave of mobile devices. . . . → Read More: Qualcomm Q2 2013 earnings: revenue up to $6.12 billion, profit reaches $2.07 billion

Second Generation Google Nexus 7 Coming in July?

Rumors resurfaced today that Google is readying an updated version of its Google Nexus 7 tablet. Citing two sources, Reuters reports that the second generation tablet could launch as early as July. Supporting earlier rumors , the report adds that Google will replace the former model’s NVIDIA Tegra 3 processor with a Qualcomm Snapdragon one for the new model . . . → Read More: Second Generation Google Nexus 7 Coming in July?

Samsung Exynos Octa now rocking LTE, destined for Korean market

When Samsung’s Exynos 5 Octa was announced, it was believed to be compatible with 3G networks only. . . . → Read More: Samsung Exynos Octa now rocking LTE, destined for Korean market

Samsung Exynos Octa now rocking LTE, destined for Korean market

When Samsung’s Exynos 5 Octa was announced, it was believed to be compatible with 3G networks only. As such, the HSPA+ (global) version of the Galaxy S 4 was the only handset to feature the company’s eight-core SoC — the LTE model shipping with Qualcomm’s 4G-capable, quad-core Snapdragon 600 instead. That’s apparently changed, with the Korean giant tweeting that the Exynos 5 Octa now supports LTE on 20 bands. . . . → Read More: Samsung Exynos Octa now rocking LTE, destined for Korean market

Unity to bring Qualcomm optimization to its game engine

Unity already supports development for ( nearly ) all mobile platforms and now the game engine maker’s working on an optimized version for those with Qualcomm processors — ie, quite a chunk of them. On the heels of freshly announced competition , it announced that it’s collaborating with the chip-maker to release a new version of its multi-platform engine “in the coming months” to speed up Unity-authored games for Android and Windows Phone 8 devices powered by most flavors of that CPU. So far there are over 1.5 million registered developers building games for around 770 products that pack the necessary Snapdragon / Adreno combo, according to Unity — meaning there’s a decent chance you’ll soon see some extra oomph in one or another of the games you play, whether you’re in Redmond or Mountain View’s camps . . . → Read More: Unity to bring Qualcomm optimization to its game engine

Vertu TI luxury phone lands in Hong Kong, we go hands-on (video)

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Admittedly, many of us here at Engadget have never really had the opportunity to touch a Vertu phone ( KIRFs don’t count, of course), as the pressure of stepping into a posh Vertu store without the cash can be rather unnerving. . . . → Read More: Vertu TI luxury phone lands in Hong Kong, we go hands-on (video)

Snapdragon BatteryGuru (Beta): is better battery life really just an app install away?

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Qualcomm has seemingly out of nowhere released Snapdragon BatteryGuru, an app to help users with devices that have Snapdragon processors make the most out of their batteries. The app has some pretty lofty promises, and with support from the same manufacturer as your processor you'd hope that it would be able to help with battery life a notable amount . . . → Read More: Snapdragon BatteryGuru (Beta): is better battery life really just an app install away?

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